Beyond the Numbers with Bev Wakefield
Episodes
Thursday Jul 10, 2025
Breaking the Owner Trap S01 E11
Thursday Jul 10, 2025
Thursday Jul 10, 2025
Most founders don’t realise they’re the biggest bottleneck in their business until burnout and stalled growth force them to face it.
In this episode of Beyond the Numbers, Bev unpacks the Owner’s Trap: why being the hub of every decision hurts your business value and how to break free. You’ll discover the warning signs, real costs, and practical steps to delegate, systemise, and scale without you.
Thursday Jul 17, 2025
Can I Afford to Hire? S01 E12
Thursday Jul 17, 2025
Thursday Jul 17, 2025
Can I Afford to Hire? It’s one of the most common questions business owners face. In this episode of Beyond the Numbers, Bev breaks down the numbers you need to look at before bringing someone new on board.
You’ll explore what it really costs to hire, how to calculate your break-even point, and the revenue-per-employee benchmarks that matter. Plus, you'll get Bev’s five-point hiring checklist to help you decide if now’s the right time, or if it’s time to pause, pivot, or start smaller.
This isn’t about hiring on hope. It’s about hiring with confidence.
Thursday Jul 24, 2025
10x or 1% Better? Finding Your Best Path to Growth S01 E13
Thursday Jul 24, 2025
Thursday Jul 24, 2025
What does growth really mean for your business? And is it always the right goal? In this episode of Beyond the Numbers, Bev breaks down two very different paths: fast, headline-style growth vs. slow, steady, sustainable progress.
You’ll explore why understanding your reason for growth is essential, how to avoid the trap of ego-led decisions, and the numbers that reveal whether growth is helping or hurting your business. Because not all growth is good growth.
Thursday Jul 31, 2025
Building a Business with Purpose | Lessons From Peter Ellse, Cosy S01 E14
Thursday Jul 31, 2025
Thursday Jul 31, 2025
In this episode of Beyond the Numbers, Peter Ellse, CEO of Cosy Direct, shares how his company has carved out a unique space in the education sector by staying firmly rooted in purpose. He discusses how Cosy prioritises social impact alongside profitability, why he believes business leaders should think long-term and ethically, and how simplicity and efficiency can drive real innovation.
Peter also reflects on the value of staying small and agile, the freedom that comes with debt-free growth, and how redefining what “success” looks like has shaped Cosy’s journey from day one.